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Grindr Launches Mainstream App Project at SXSW

Posted on March 14, 2011 by Grindr Team

Project Amicus – Discover a new way to meet new people

Team Grindr is proud to announce the official launch of Project Amicus at SXSW, the codename and website for a new location-based mobile app that lets users discover, interact, and meet with nearby people. This app is for everyone – straight, gay, and lesbian.

Amicus, a Latin word meaning ‘friend,’ highlights the project’s social emphasis. The app will allow users to connect with other people based on their physical location and facilitate new social relationships. “Users love our existing location-based mobile experience, and we recognize the demand for a mainstream app,” says Joel Simkhai, who is leading the project. “We’re thrilled to continue harnessing the power of location to deliver a compelling new global platform that fundamentally changes and improves the way we meet new people.”

“Location-based services have transformed the way we see and interact with the world around us, but they have had less impact on how we make new relationships," adds Scott Lewallen, the project's creative vision. "With Project Amicus our goal is to develop that next step, making it simple and convenient to meet."

Project Amicus promises a fresh spin on the location-based social phenomenon, and will be packaged with an optimized interface that catalyzes human interaction. Users can expect a unique mobile app experience unlike anything currently on the market that caters to how women and men communicate together.

To learn more, tell friends, and sign up for the beta launch, visit ProjectAmicus.com.