Today Grindr officially announces its plan to mobilize gay men as a political bloc in the 2012 elections by delivering geo-targeted messages about equality issues to its 1.5 million U.S. users -- and to call those users to action. Grindr for Equality, a social effort developed by Grindr, is this call to action, informing gay men in the United States about the issues, urging them to vote for candidates based on those issues, and getting out their vote in order to have a decisive impact on this upcoming election.
Grindr for Equality will work to enhance GLBT rights this election season by doing the following:
Grindr for Equality is about rallying Grindr’s mobile user base of gay men into a nationwide force of informed citizens who vote with equality as their unified goal. Grindr for Equality will utilize Grindr’s geo-location capabilities to deliver targeted in-app messages that spur users into action and produce noticeable change in November’s elections.
“We must elect not only a president but representatives and senators who are supportive of our community and our equality,” said Joel Simkhai, founder and CEO of Grindr. “Local elections have national impact, so we want to use Grindr as a tool for mobilizing and connecting gay men around the country to help make a combined national impact.”
The outcome of this November’s national elections will be decided in several swing states, and Grindr for Equality will use geo-targeted messaging to reach gay men in those states. Dozens of elections will impact the direction of Congress, so Grindr for Equality’s will work to ensure the gay voice is represented in those elections. Gay men won’t be heard unless they vote – and driving them to vote this fall starts with raising awareness about GLBT issues on the ballots.
For example, Grindr for Equality will alert Grindr users in Minnesota to a constitutional ban on same-sex marriage that has been proposed and encourage them to contact their local representatives. Additionally, Grindr for Equality plans to assist Ohio and North Carolina advocates who are working to lift their states’ bans on same-sex marriage.
“All elections are won or lost on the local level,” Simkhai said. “There is no election or town too small to have a gay voice. We’ll use Grindr to unite gay men across the country, make that voice grow louder and have a nationwide impact.”
Please see below for a sample geo-targeted broadcast message.