#WorkItWednesday featuring Liang Guan, Revenue Operations Manager
Meet Liang Guan (she/her), our Revenue Operations Manager!
Liang has been with Grindr for over three years and has worked in revenue operations and data analytics since 2015. Her team at Grindr is in charge of programmatic advertising operations and revenue data analytics, helping to provide insights to leadership about how ad programming is impacting the business. This has the dual benefit of not only generating more revenue for the company but also continuously improving the user experience.
Check out Liang’s Grindr story below, and take a look at our careers page to learn more about our open revenue operations job opportunities.
What sparked your interest in data?
Coming from a finance background, I always knew I was enthusiastic about numbers and their stories. During my tenure in investment banking, I learned how to extract business insights from reading data and conveying those insights to stakeholders. I enjoyed impacting business decisions through my analytical work and data storytelling.
I was further introduced to data science techniques that impact finance while pursuing my MBA (yes, that means lots of excel!). Revenue operations at Grindr is my dream job; it encompasses those data techniques with immediate business impacts and important monetization decisions that directly impact our users.
What drew you to tech or dating space specifically?
Even before working in the dating space, I was interested in understanding user behavior, the psychology that drives user choices in dating, and the idea of helping people find better matches. Being in the "business of love," I couldn't imagine any other field that leverages technology more interestingly. Every day I help people connect and reach each other in new and impactful ways.
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Tell us why you joined Grindr. What do you love most about our mission and our culture?
Joining Grindr was an easy decision for me. When I heard about the opportunity to serve the LGBTQIA+ community, I jumped on board! After working at Grindr for over three years, I am still confident that joining the company was one of the best decisions I’ve ever made. Supporting the community and working with passionate and driven coworkers inspires me to do my best work every day.
What interesting problems is your Grindr team solving for and what are you looking forward to for the future?
As our user base grows, we are focused on gaining deeper insights into how users connect and interact to better facilitate meaningful connections for the community. Grindr’s mission is to connect people in the LGBTQIA+ community, and revenue operations focus on empowering Grindr’s product development and business teams to support our mission.
For example, last year Grindr expanded the quantity of “nearby” user views from 100 profiles to 600, so free users could view more profiles and broaden their reach across the community. Our team was involved in that significant product change from the very beginning. We leveraged predictive analytics and developed advanced A/B testing to transform the experience and improve operational efficiency. Volunteered data enabled us to understand what the users needed and to transform it into product decisions. As a result, the “More Profiles” launch achieved a 30% improvement in conversion from a user experience optimization perspective.
What are your goals for growing your team?
The revenue operations team focuses on gaining self-volunteered knowledge from users about their behavior, processing large amounts of information efficiently, and helping to drive business decisions to improve the app. We aim to build a team that can quickly respond to Grindr's fast-growing product needs and broadens our understanding of our users and their needs. If you are passionate about helping the community, love turning data into actionable business insights, and want to help our leaders make informed decisions, please apply to join our team!
